As the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.

It's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make a business better.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

The office environment that people work in everyday dictates the culture that you are going to be in.

Force yourself to simplify every initiative, every product, every marketing, everything you do.

The most important job of an editor is simplify, simplify simplify, and that usually means omitting things.