As the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.

It's easy to shortcut when you get busy explaining the why's of the world, but it's very important to try.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

You need to simplify the value proposition in the company's metrics for success on a whiteboard.

When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.

You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.