Barrels are very difficult to find. But when you have them, give them lots of equity. Promote them, take them to dinner every week, because they are virtually irreplaceable because they are also very culturally specific. So a barrel at one company may not be a barrel at another company. One of the ways, the definition of a barrel is, they can take an idea from conception and take it all the way to shipping and bring people with them.

It's easy to shortcut when you get busy explaining the why's of the world, but it's very important to try.

The real thing you do is you ask a lot of questions.

Most people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems.

You want to start with the objective of everything should feel exactly the same.

The job of an editor is to ensure a consistent voice.

If the Martians took over eBay it would take 6 months for the world to notice.