Barrels are very difficult to find. But when you have them, give them lots of equity. Promote them, take them to dinner every week, because they are virtually irreplaceable because they are also very culturally specific. So a barrel at one company may not be a barrel at another company. One of the ways, the definition of a barrel is, they can take an idea from conception and take it all the way to shipping and bring people with them.

Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.

Transparency people talk a lot about, it's a goal everybody ascribes to but when push comes to shove, very few people actually adhere to it.

So that's your job too, to clarify and simplify for everybody on your team. The more you simplify the better people will perform.

Most people, most great people even are ammunition. But what you need in your company are barrels. You can only shoot through the number of unique barrels you have, so that's how the velocity of your company improves... is by adding barrels, and then you stock them with ammunition and then you can do a lot.

You should have a 1-on-1 roughly every 2 weeks.

Force yourself to simplify every initiative, every product, every marketing, everything you do.