Build a company that idiots could run because eventually they will.

The people that work with you should generally come up with their own initiatives.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

It's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make a business better.

The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.

You really need to spend a lot of your time focussing people.