Build a company that idiots could run because eventually they will.

The office environment that people live in and work in, dictates your culture and how people make decisions.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

You need to simplify the value proposition in the company's metrics for success on a whiteboard.

Possibly the most important thing you do is actually edit the team.

As the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.