You are not going to do most of the work. You shouldn't be doing most of the work... and the way you get out of doing most of the work, is you delegate.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

The way you scale that is you create notes for every meeting and send it to the entire company.

The office environment that people live in and work in, dictates your culture and how people make decisions.

Force yourself to simplify every initiative, every product, every marketing, everything you do.

As the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.