You are not going to do most of the work. You shouldn't be doing most of the work... and the way you get out of doing most of the work, is you delegate.

You generally know when someone asks you to do something- am I more writing, or am I more editing? The editor is the best metaphor for your job.

Possibly the most important thing you do is actually edit the team.

The job of an editor is to ensure a consistent voice.

I'd actually argue forging a company is far more harder than forging a product

I walk into a company office and I can tell often whether I'm gonna invest, as soon as I walk in.

Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.