You need to simplify the value proposition in the company's metrics for success on a whiteboard.
Keith RaboisYou generally know when someone asks you to do something- am I more writing, or am I more editing? The editor is the best metaphor for your job.
Keith RaboisThe more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.
Keith Rabois