Usually when you hire more engineers, you actually don't get that much more done, you actually sometimes get less done.

You want to start with the objective of everything should feel exactly the same.

I'd actually argue forging a company is far more harder than forging a product

It's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make a business better.

Usually when you hire more engineers, you actually don't get that much more done, you actually sometimes get less done.

There are three things you need to do as a CEO-founder. Think strategically, drive design, and drive technology. Some people who are really good at one can build a pretty foundational company. Most people who are very successful are good at two. But Jack is the only person in the Valley I've met who's all three. He's a first-rate strategist, a first-rate designer, and a first-rate technologist.

You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.