Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

The companies I have traditionally seen do best over the long term had lead investors for their seed rounds

The next thing you do is allocate resources.

The way you scale that is you create notes for every meeting and send it to the entire company.

The office environment that people work in everyday dictates the culture that you are going to be in.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

The job of an editor is to ensure a consistent voice.