Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

The most important job of an editor is simplify, simplify simplify, and that usually means omitting things.

The way you scale that is you create notes for every meeting and send it to the entire company.

The office environment that people work in everyday dictates the culture that you are going to be in.

The office environment that people live in and work in, dictates your culture and how people make decisions.

Build a company that idiots could run because eventually they will.

The companies I have traditionally seen do best over the long term had lead investors for their seed rounds