Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

The way you scale that is you create notes for every meeting and send it to the entire company.

Where there are low consequences and you have very low confidence in your own opinion, you should absolutely delegate.

The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.

The office environment that people work in everyday dictates the culture that you are going to be in.

The people that work with you should generally come up with their own initiatives.

You want to start with the objective of everything should feel exactly the same.