Don't accept the excuse of complexity.

When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.

Delegate completely. Let people make mistakes and learn.

The job of an editor is to ensure a consistent voice.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

You kinda want to look for the anomalies. You don't actually want to look for the expected behaviour.

You want to start with the objective of everything should feel exactly the same.