The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

The next thing you do is allocate resources.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

If the Martians took over eBay it would take 6 months for the world to notice.

The agenda should be crafted by the employee who reports to the manager not the manager.

The job of an editor is to ensure a consistent voice.

The office environment that people live in and work in, dictates your culture and how people make decisions.