The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.

As the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.

Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.

The agenda should be crafted by the employee who reports to the manager not the manager.

The most important job of an editor is simplify, simplify simplify, and that usually means omitting things.

The team you build is the company you build.