Build a company that idiots could run because eventually they will.
Your goal over time is to use less red ink every day.
Possibly the most important thing you do is actually edit the team.
Every good startup is a cult. And it's really hard to create a cult if you are sharing space with people. Because a cult means you think you are better than every other startup, you have a special way of doing things that's better than anyone else in the world.
Don't accept the excuse of complexity.
Force yourself to simplify every initiative, every product, every marketing, everything you do.