Force yourself to simplify every initiative, every product, every marketing, everything you do.

The office environment that people work in everyday dictates the culture that you are going to be in.

Delegate completely. Let people make mistakes and learn.

The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

I think you must have your own office. I don't believe ever in shared office spaces.

Usually when you hire more engineers, you actually don't get that much more done, you actually sometimes get less done.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.