Force yourself to simplify every initiative, every product, every marketing, everything you do.

The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

Create tools that enable people to make decisions at the same level, ideally, of fidelity that that you would make them yourself.

The people that work with you should generally come up with their own initiatives.

Most people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems.

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.

You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.