Most people, most great people even are ammunition. But what you need in your company are barrels. You can only shoot through the number of unique barrels you have, so that's how the velocity of your company improves... is by adding barrels, and then you stock them with ammunition and then you can do a lot.

Force yourself to simplify every initiative, every product, every marketing, everything you do.

The office environment that people live in and work in, dictates your culture and how people make decisions.

The key to culture is it's a framework for making decisions. And if it's baked into your culture, people learn how to make decisions across that culture without you ever saying anything. You never have to really do anything except watch and promote and move people around.

Delegate completely. Let people make mistakes and learn.

You want to start with the objective of everything should feel exactly the same.

The job of an editor is to ensure a consistent voice.