Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.

Create tools that enable people to make decisions at the same level, ideally, of fidelity that that you would make them yourself.

You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.

It's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make a business better.

You generally know when someone asks you to do something- am I more writing, or am I more editing? The editor is the best metaphor for your job.

Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.