Some people can't learn to play the guitar by reading a book. You have to actually try to manage a bit and you won't do well at first.
Possibly the most important thing you do is actually edit the team.
Don't accept the excuse of complexity.
I'd actually argue forging a company is far more harder than forging a product
The job of an editor is to ensure a consistent voice.
You are not going to do most of the work. You shouldn't be doing most of the work... and the way you get out of doing most of the work, is you delegate.