At first when you start a company, everything's gonna feel like a mess and it really should. It should feel like everyday there's a new problem, and what you're doing is fundamentally triaging.

You kinda want to look for the anomalies. You don't actually want to look for the expected behaviour.

The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

Create tools that enable people to make decisions at the same level, ideally, of fidelity that that you would make them yourself.

You should have a 1-on-1 roughly every 2 weeks.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

The way you scale that is you create notes for every meeting and send it to the entire company.