I think you must have your own office. I don't believe ever in shared office spaces.

Create tools that enable people to make decisions at the same level, ideally, of fidelity that that you would make them yourself.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

I'd actually argue forging a company is far more harder than forging a product

It's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make a business better.

Your goal over time is to use less red ink every day.

Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.