The people that work with you should generally come up with their own initiatives.

It's easy to shortcut when you get busy explaining the why's of the world, but it's very important to try.

The team you build is the company you build.

Force yourself to simplify every initiative, every product, every marketing, everything you do.

Every good startup is a cult. And it's really hard to create a cult if you are sharing space with people. Because a cult means you think you are better than every other startup, you have a special way of doing things that's better than anyone else in the world.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

I'd actually argue forging a company is far more harder than forging a product