The people that work with you should generally come up with their own initiatives.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.

The real thing you do is you ask a lot of questions.

The next thing you do is allocate resources.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

You want to start with the objective of everything should feel exactly the same.