I'd actually argue forging a company is far more harder than forging a product

You need to simplify the value proposition in the company's metrics for success on a whiteboard.

You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.

Some people can't learn to play the guitar by reading a book. You have to actually try to manage a bit and you won't do well at first.

If people start going to a desk, some one individual employees desk and they don't report to them... it's a sign that they believe that person can help them. So if you see that consistently, those are your barrels. Just promote them, give them more opportunity as fast as you can.

You want to start with the objective of everything should feel exactly the same.

The construct of a dashboard, first of all should be drafted by the founder.