I'd actually argue forging a company is far more harder than forging a product

Every good startup is a cult. And it's really hard to create a cult if you are sharing space with people. Because a cult means you think you are better than every other startup, you have a special way of doing things that's better than anyone else in the world.

You are not going to do most of the work. You shouldn't be doing most of the work... and the way you get out of doing most of the work, is you delegate.

The way you scale that is you create notes for every meeting and send it to the entire company.

The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.

So that's your job too, to clarify and simplify for everybody on your team. The more you simplify the better people will perform.

It's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make a business better.