I'd actually argue forging a company is far more harder than forging a product

Some people can't learn to play the guitar by reading a book. You have to actually try to manage a bit and you won't do well at first.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

Most people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems.

Your goal over time is to use less red ink every day.

Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.

I think you must have your own office. I don't believe ever in shared office spaces.