Every good startup is a cult. And it's really hard to create a cult if you are sharing space with people. Because a cult means you think you are better than every other startup, you have a special way of doing things that's better than anyone else in the world.

You should have a 1-on-1 roughly every 2 weeks.

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.

The key to culture is it's a framework for making decisions. And if it's baked into your culture, people learn how to make decisions across that culture without you ever saying anything. You never have to really do anything except watch and promote and move people around.

The office environment that people work in everyday dictates the culture that you are going to be in.

Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.

The companies I have traditionally seen do best over the long term had lead investors for their seed rounds