Every good startup is a cult. And it's really hard to create a cult if you are sharing space with people. Because a cult means you think you are better than every other startup, you have a special way of doing things that's better than anyone else in the world.

If the Martians took over eBay it would take 6 months for the world to notice.

The most important job of an editor is simplify, simplify simplify, and that usually means omitting things.

The office environment that people live in and work in, dictates your culture and how people make decisions.

The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.

Don't accept the excuse of complexity.

The way you scale that is you create notes for every meeting and send it to the entire company.