If you want your people to be responsible, be responsive to their needs.
Trying is just a noisy way of not doing something.
Connect the dots between individual roles and the goals of the organization. When people see that connection, they get a lot of energy out of work. They feel the importance, dignity, and meaning in their job.
Anything worth doing does not have to be done perfectly - at first.
No one can make you serve customers well. That's because great service is a choice.
There's a difference between interest and commitment. When you're interested in doing something, you do it only when it's convenient. When you're committed to something, you accept no excuses - only results.