I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.

I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.

What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.

We just want to build a company that focuses on the love of Instagram.

We're just taking people and shifting them from taking photos anyway to taking them on Instagram.

There's real beauty in pushing yourself to expose the real you in more ways.

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.