If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Good advertising is a dialog with people.

If you'd put it in a Powerpoint deck don't put it in your ad

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.