Shocking is easy. Shockingly brilliant, a bit more challenging.

When you open an Apple product it's like a religious experience.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.