Telling stories on behalf of brands is what I've done all my life.
I've never found a client's business problem that could be solved solely through advertising.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
You have to be daring and make something that doesn't look like anybody else.
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.
A thing that most creatives don't do well is that you've gotta learn to listen.