If life was so easy that you could just go buy success, there would be a lot more successful companies in the world. Successful enterprises are built from the ground up.
Lou GerstnerYou canโt mandate [cultural change], canโt engineer it. What you can do is create the conditions for transformation. You can provide incentives. You can define the marketplace realities and goals. But then you have to trust. In fact, in the end, management doesnโt change culture. Management invites the workforce itself to change the culture.
Lou GerstnerI came to see, in my time at IBM, that culture isn't just one aspect of the game; it is the game.
Lou Gerstner