You can’t mandate [cultural change], can’t engineer it. What you can do is create the conditions for transformation. You can provide incentives. You can define the marketplace realities and goals. But then you have to trust. In fact, in the end, management doesn’t change culture. Management invites the workforce itself to change the culture.

I have always believed you cannot run a successful enterprise from behind a desk.

The rewards system is a powerful driver of behavior and therefore culture.

You don't get points for predicting rain. You get points for building arks.

Everything starts with the customer.

In the end an organization is nothing more than the collective capacity of its people to create value.

It is not about bits, bytes and protocols, but profits, losses and margins.