Business is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing.
Margaret HeffernanI don't think a true company - one that builds sustainable value - can ever only exist online or remotely.
Margaret HeffernanBuilding businesses takes tremendous stamina, and success isn't achieved without it.
Margaret Heffernan