Big data will never give you big ideas... Big data doesn't facilitate big leaps of the imagination. It will never conjure up a PC revolution or any kind of paradigm shift. And while it might tell you what to aim for, it can't tell you how to get there
Margaret HeffernanBusiness is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing.
Margaret HeffernanOnce you have power, you are inevitably surrounded by people who have their own agendas and will tell you whatever advances them.
Margaret Heffernan