Big data will never give you big ideas... Big data doesn't facilitate big leaps of the imagination. It will never conjure up a PC revolution or any kind of paradigm shift. And while it might tell you what to aim for, it can't tell you how to get there
Margaret HeffernanCustomers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.
Margaret HeffernanThe biggest catastrophes that we've witnessed rarely come from information that is secret or hidden. It comes from information that is freely available and out there, but that we are willfully blind to.
Margaret HeffernanOn overnight flights, I have trained myself to get to sleep almost instantly after takeoff. I always listen to the same audiobook on my iPod so my brain knows, regardless of time zone, that that voice means it's time for bed.
Margaret Heffernan