With problems and issues groups face- there is an enormous disconnect between understanding and doing.
Marshall GoldsmithPeople will do somethingโincluding changing their behaviorโonly if it can be demonstrated that doing so is in their own best interests as defined by their own values.
Marshall GoldsmithThe more we are committed to believing that something is true, the less likely we are to believe that its opposite is true, even in the face of clear evidence that shows we are wrong.
Marshall Goldsmith