‎‎‎‎Short of committing murder, negative publicity sells more seats than positive publicity.

‎‎‎‎Short of committing murder, negative publicity sells more seats than positive publicity.

One of the weaknesses of the company now is it is a bit cheap and cheerful and overly nasty, and that reflects my personality.

I have more money than I am ever going to need. Financially, I'm fine for the next couple of hundred years.

It's a great incentive to work long hours. I limit the holiday to two weeks and then get the hell back to the office. If I had my choice I wouldn't take holidays but my wife insists on time with the kids. That's enough. Prior to getting married I never took a holiday.

We should try to eliminate things that unnecessarily piss people off.

If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.