People say the customer is always right, but you know what - they're not. Sometimes they are wrong and they need to be told so.

When you look at the number of stupid people who have succeeded in business, you clearly don't have to be very bright. Business is all about getting your sales up and your costs down, the bit in the middle is profit.

It reminds me of two drunks leaning on each other.

If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.

I have more money than I am ever going to need. Financially, I'm fine for the next couple of hundred years.

Are we going to say sorry for our lack of customer service? Absolutely not.

I came into business to make money, I make no apology for that. I wanted to make a lot of money but after the first £50million or £100million, it became less about making money and more about having fun.