American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Buy me and you will overcome the anxieties I have just reminded you of

Sales may lead to advertising as much as advertising leads to sales.

Advertising generally works to reinforce consumer trends rather than to initiate them.

Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.