I saw a commercial for an above-ground pool, it was 30 seconds long. Because that's the maximum amount of time you can picture yourself having fun in an above-ground pool. If it was 31 seconds, the actor would say "The water is only up to here? What do I do now? Throw the ball back to Jimmy? Or put some goggles on and look at his feet?"
Mitch HedbergI don't wear a watch because I want my arms to weigh the same. So if somebody asks me what time it is, I have to tell them something that is going on. "What time is it, Mitch?" "Uh, that guy is eating a hamburger." "Shi*, I had to be somewhere..."
Mitch Hedberg