You have to begin by posing questions to your unconscious mind, and then listening very carefully for the answers. If you pose the right kinds of questions, and listen well, you can begin to tap into the power of your unconscious mind.

The whole reason to study (and learn to control) body language is to have that support (rather than undercut) your message.

The conscious mind is easily overwhelmed. The unconscious mind is vast and far more powerful, but by definition we're not aware of it.

In cyberspace, we get many fewer cues about the emotional states and attitudes of the people we're talking to. That makes it less interesting, easier to mis-communicate, and more likely to destroy trust. So you need to treat cyberspace with care, especially being aware of the fragile nature of trust in the virtual world.

Every human emits unconscious vocal undertones that determine who the leader is in the room.

Sometimes, with leaders, the stakes are very high indeed. Churchill, in WWII, for example, could not afford to utter publicly his concerns about England's ability to survive Hitler's onslaught. He thought about them, but the leadership conversation sometimes needs to inspire, not voice doubt.

There are four different kinds of power in a communication: position power (the CEO talking to her direct reports), emotion power (passion sometimes rules the day), expertise (people often listen to the most knowledgeable person in the room), and conversational power (the subtlest, this is the ability to direct the conversation through body language).