The technology is not only the way we change stories, but also changing the relationship to the consumer.

Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.

If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.

Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.

I've always had an interest in geopolitics and macroeconomics.

I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.

I think there's still room for compelling voices to build up and get a great following.