The technology is not only the way we change stories, but also changing the relationship to the consumer.

I've always had an interest in geopolitics and macroeconomics.

The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.

We should want our advertising to be compelling.

I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.

The technology is not only the way we change stories, but also changing the relationship to the consumer.

Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.