We can use our art to become political, to become something you want to talk about. We make clothes, but we have the chance to change a generation as well. We have to remember that fashion changed the roles of men and women: When Yves Saint Laurent was putting pants on a woman, he was not only doing that - he was assuming the fact that a woman can wear pants like a man. It's all the codes that I think fashion pushed so much to change the world, and today it's what I'm trying to do in my own way.
Olivier RousteingThere are two women that I am really in love with that I wish I could have dressed: The first one is Marilyn Monroe, and the second is Whitney Houston. People always ask me who's going to be the next, and I never know, but I know I would love to have had Marilyn and Whitney wear Balmain.
Olivier RousteingWhat is the Balmain girl? Itโs a woman who knows what she wants and is going to express it
Olivier RousteingSometimes I feel fashion is not open-minded enough. We need to push the old crowd to believe in what I believe, in the new generation. I remember when I started, my campaigns and and how I connected my love for music with fashion were a tiny bit controversial because they were like, 'How can you bring hip-hop or music into a luxury world?' or 'How you can be so connected to digital and use social media in luxury world?' Now it's changed, obviously, for the best, but I still think that we could push a bit more.
Olivier RousteingWhat makes me sad in fashion is that everyone is looking for trends. A trend is one thing. Timeless is another. In 20 years, I've seen so many trends. It makes me sad when people go for the trend versus quality or vision. Or when people wear something so basic just to make sure they're considered cool, like a white t-shirt.
Olivier Rousteing