Entrepreneurship is “risky” mainly because so few of the so-called entrepreneurs know what they are doing.

An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.

Yet there is nothing more dangerous than to be premature in exploiting a change in perception.

Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

If something fails despite being carefully planned, carefully designed, and conscientiously executed, that failure often bespeaks underlying change and, with it, opportunity.

Not to innovate is the single largest reason for the decline of existing organizations. Not to know how to manage is the single largest reason for the failure of new ventures.