What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

The new always looks so puny-so unpromising-next to the reality of the massive, ongoing business.

Most of what you hear about entrepreneurshi p is all wrong. It's not magic; it's not mysterious; and it has nothing to do with genes. It's a discipline and, like any discipline, it can be learned.

If something fails despite being carefully planned, carefully designed, and conscientiously executed, that failure often bespeaks underlying change and, with it, opportunity.

Doing the right thing is more important than doing the thing right.

There is one qualification the manager cannot acquire but must bring to the task. It is not genius; it is character.

Accept the fact that we have to treat almost anybody as a volunteer.