What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

No single piece of macroeconomic advice given by the experts to their government has ever had the results predicted.

Leadership is all about getting results.

The most probable assumption is that no currently working 'business theory' will be valid 10 years hence.

You can't manage knowledge.Knowledge is between two ears and only between two ears.

A primary task of management in the developed countries in the decades ahead will be to make knowledge productive.

All companies are service companies; some also manufacture products.