What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

It takes far less energy to move from first-rate performance to excellence than it does to move from incompetence to mediocrity.

The enterprise can fulfill its human and social functions only if it prospers as a business.

In a few hundred years, when the history of our time will be written from a long-term perspective, it is likely that the most important event historians will see is not technology, not the Internet, not e-commerce. It is an unprecedented change in the human condition. For the first time - literally - substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves. And society is totally unprepared for it.

Knowledge people and service people learn the most when they teach .

The organization is, above all, social. It is people.

Vision without execution is delusion. The joy is in the results