Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.

Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the 'naturals,' the ones who somehow know how to teach.

A manager is responsible for the application and performance of knowledge.

What's measured improves

Effective organizations put people in jobs in which they can do the most good. They place people -- and allow people to place themselves -- according to their strengths.

It is easier to raise the performance of one leader than it is to raise the performance of a whole mass.

Leaders shouldn?t attach moral significance to their ideas: Do that, and you can?t compromise.