We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.

The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.

What is the major problem? It is fundamentally the confusion between effectiveness and efficiency that stands between doing the right things and doing things right. There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Knowledge is the source of Wealth. Applied to tasks we already know, it becomes Productivity. Applied to tasks that are new, it becomes Innovation.

If a government commission had worked on the horse, you would have the first horse that could operate its knee joint in both directions. The trouble is it couldn't have stood up.

Great wisdom not applied to action and behavior is meaningless data.