Marketing is the distinguishing, unique function of the business.

As a rule we perceive what we expect to perceive... The unexpected is usually not received at all.

The corporation is the "master", the employee is the "servant". Because the corporation owns the means of production without which the employee could not make a living, the employee needs the corporation more than vice versa.

A business enterprise must continue beyond the lifetime of the individual or of the generation to be capable of producing its contributions to economy and to society.

Management is not being brilliant. Management is being conscientious.

Charisma becomes the undoing of leaders. It makes them inflexible, convinced of their own infallibility, unable to change

It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.