Marketing is the distinguishing, unique function of the business.

For the first four years, no new enterprise produces profits. Even Mozart didn't start writing music until he was four.

Keep your eye on the task, not on yourself. The task matters, and you are a servant

Once the facts are clear the decisions jump out at you.

Work is an extension of personality. It is achievement. It is one of the ways in which a person defines himself, measures his worth, and his humanity.

Luck never built a business. Prosperity and growth come only to the business that systematically finds and exploits its potential.

The knowledge we now consider knowledge proves itself in action. What we now mean by knowledge is information effective in action, information focused on results. Results are outside the person, in society and economy, or in the advancement of knowledge itself. To accomplish anything this knowledge has to be highly specialized.