Marketing is the distinguishing, unique function of the business.

Profit is not the explanation, cause, or rationale of business behavior and business decisions, but the test of their validity.

Management must take the lead in making obsolete its own products and services rather than waiting for a competitor to do so.

Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.

What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it is another matter.

Most organizations staff their problems & starve their opportunities.

Follow effective action with quiet reflection.