Marketing is the distinguishing, unique function of the business.

The Pertinent Question is NOT how to do things right - but how to find the right things to do, and to concentrate resources and efforts on them.

Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

You cannot prevent a major catastrophe, but you can build an organization that is battle-ready, where people trust one another. In military training, the first rule is to instill soldiers with trust in their officers - because without trust, they won't fight.

There is nothing worse than doing the wrong thing well.

Today knowledge has power. It controls access to opportunity and advancement.