Innovative efforts should never report to line managers charged with responsibility for ongoing operations. The new project is an infant and will remain one for the foreseeable future, and infants belong in the nursery. The 'adults', that is, the executives in charge of existing businesses or products will have neither the time nor understanding for the infant.

Do the right things instead of trying to do everything right.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Nothing is less productive than to make more efficient what should not be done at all.

The productivity of people requires continuous learning, as the Japanese have taught us. It requires adoption in the West of the specific Japanese Zen concept where one learns to do better what one already does well.

What can I contribute that will significantly affect the performance and the results of the institution I serve?

Unless the power of the corporation can be organized on an accepted principle of legitimacy, it will be taken over by a Central government