Innovative efforts should never report to line managers charged with responsibility for ongoing operations. The new project is an infant and will remain one for the foreseeable future, and infants belong in the nursery. The 'adults', that is, the executives in charge of existing businesses or products will have neither the time nor understanding for the infant.

Businesses once grew by one of two ways; grass roots up, or by acquisition... Today businesses grow through alliances - all kinds of dangerous alliances. Joint ventures and customer partnerings which, by the way, very few people understand.

No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.

Trees die from the top”. No one should ever become a strategist unless he or she is willing to have his or her character serve as a model for subordinates

Promotion should not be more important than accomplishment, or avoiding instability more important than taking the right risk.

Far too much reorganization goes on all the time. Organizitis is like a spastic colon.

The enterprise can fulfill its human and social functions only if it prospers as a business.