Making changes to better appeal to customer is INNOVATION.

As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.

All good strategy eventually degenerates into work.

A primary task of management in the developed countries in the decades ahead will be to make knowledge productive.

The only real difference between one organization and another is the performance of its people.

Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.

The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.