Making changes to better appeal to customer is INNOVATION.

Production is not the application of tools to materials, but logic to work.

The building of a personality beyond its normal limitations.

Institutions mistake good intentions for objectives. They say "health care"; that's an intention, not an objective.

The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.

The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.

For the first four years, no new enterprise produces profits. Even Mozart didn't start writing music until he was four.