Making changes to better appeal to customer is INNOVATION.

No one has ever failed to find the facts they are looking for.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

We all have a vast number of areas in which we have no talent or skill and little chance of becoming even mediocre. In those areas a knowledge workers should not take on work, jobs and assignments. It takes far more energy to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.

The greatest challenge to organizations is the balance between continuity and change. You need both. At different times, the balance is slightly more over here, or slightly more over there, but you need both. And balance is basically the greatest task in leadership. Organizations have to have continuity, and yet if there is not enough new challenge, not enough change, they become empty bureaucracies, awfully fast.

Do not believe that it is very much of an advance to do the unnecessary three times as fast.

Most leaders don't need to learn what to do. They need to learn what to stop.