There are just two questions to ask to attain success in business: First, "What business am I in?" Second, "How's business?"

There are only two things in a business that make money - innovation and marketing, everything else is cost.

The talk you hear about adapting to change is not only stupid, it's dangerous. The only way you can manage change is to create it.

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration.... Our motto seems to be, "Let's do a little bit of everything."

Work is a process, and any process needs to be controlled. To make work productive, therefore, requires building the appropriate controls into the process of work.

What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it is another matter.