There are just two questions to ask to attain success in business: First, "What business am I in?" Second, "How's business?"

What is the major problem? It is fundamentally the confusion between effectiveness and efficiency that stands between doing the right things and doing things right. There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

If a business is to be considered a continuous process, instead of a series of disjointed stop-and-go events, then the economic universe in which a business operates-and all the major events within it-must have rhyme, rhythm, or reason.

The experience of the human race indicates strongly that the only person in abundant supply is the universal incompetent.

Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.

The new always looks so puny-so unpromising-next to the reality of the massive, ongoing business.

Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.