There are just two questions to ask to attain success in business: First, "What business am I in?" Second, "How's business?"

Don't take on things you don't believe in and that you yourself are not good at. Learn to say no. Effective leaders match the objective needs of their company with the subjective competencies. As a result, they get an enormous amount of things done fast.

Everything requires time. It is the only truly universal condition. All work takes place in time and uses up time. Yet most people take for granted this unique, irreplaceable, and necessary resource. Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.

What's measured improves

Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the 'naturals,' the ones who somehow know how to teach.

Marketing is the distinguishing, unique function of the business.