There are just two questions to ask to attain success in business: First, "What business am I in?" Second, "How's business?"

It's amazing how many things busy people are doing that never will be missed.

In business school classrooms they construct wonderful models of a non- world.

Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.

The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Innovation opportunities do not come with the tempest but with the rustling of the breeze.