There are just two questions to ask to attain success in business: First, "What business am I in?" Second, "How's business?"

Leadership is not rank, privileges, title or money. It is responsibility.

It is willingness of people to give of themselves over and above the demands of the job that distinguishes the great from the merely adequate.

The race for Quality has no finish line - so technically, it's more like a death march. Efficiency is doing things right; effectiveness is doing the right things.

Innovative efforts should never report to line managers charged with responsibility for ongoing operations. The new project is an infant and will remain one for the foreseeable future, and infants belong in the nursery. The 'adults', that is, the executives in charge of existing businesses or products will have neither the time nor understanding for the infant.

Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.

To satisfy the customer is the mission and purpose of every business.