The "non-profit" institution neither supplies goods or services not controls. Its "product" is neither a pair of shoes nor an effective regulation. Its product is a changed human being. The non-profit institutions are human-change agents. Their "product" is a cured patient, a child that learns, a young man or woman grown into a self-respecting adult; a changed human life altogether.

What can I contribute that will significantly affect the performance and the results of the institution I serve?

If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.

Today knowledge has power. It controls access to opportunity and advancement.

The great mystery isn't that people do things badly but that they occasionally do a few things well. The only thing that is universal is incompetence. Strength is always specific! Nobody ever commented, for example, that the great violinist Jascha Heifetz probably couldn't play the trumpet very well.

The manager who comes up with the right solution to the wrong problem is more dangerous than the manager who comes up with the wrong solution to the right problem.

Profit is not the explanation, cause, or rationale of business behavior and business decisions, but the test of their validity.