It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

Industrial design keeps the customer happy, his client in the black and the designer busy.