It's a simple exercise; a little logic, a little taste, and the will to cooperate.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

I believe most in educated intuition, in what you get through profound experience.

It all must start with an inspired, spontaneous idea.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'