It's a simple exercise; a little logic, a little taste, and the will to cooperate.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

Industrial design keeps the customer happy, his client in the black and the designer busy.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

Design is too important to be left to designers.

Ugliness does not sell.