I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.
Robert BenchleyIt has always seemed to me that the most difficult part of building a bridge would be the start.
Robert BenchleyAll that a spectator gets out of the game is fresh air, the comical articles in his program, the sight of twenty-two young men rushing about in mysterious formations, and whatever he brought in his flask.
Robert Benchley