When we think back to our forefathers, with their sedentary lives of forest-chopping, railroad-building, fortune-founding, their fox-hunting and Indian taming, their prancing about in the mazurka and the polka, with their coattails flying and their bustles bouncing, to say nothing of their all-day sessions with the port and straight bourbon,... we must realize that we are a nation, not of neurasthenics, but of sissies and slow-motion sports.
Robert BenchleyWe are constantly being surprised that people did things well before we were born. We are constantly remarking on the fact that things are done well by people other than ourselves. "The Japanese are a remarkable little people," we say, as if we were doing them a favor. "He is an Arab, but you ought to hear him play the zither." Why "but"?
Robert BenchleyI suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.
Robert Benchley