Don't just talk about it, do it.
Industry jargon may not be a language your customer understands.
How much good can you do today? How much love can you give? How much care and kind attention?
In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
If you were a customer, would you come back to buy your products or services?
If you're always doing what you've always done, you'll never see (or become) what you could be!