The only way to go further than you've been is to take an extra step.
Are people being the least you expect of them, or the best they expect themselves to be?
The cutting edge of service is always being honed and polished.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
When something needs to be improved, take your medicine - fix it.
Be the mirror in which people admire their true potential.