If you want to interest people, make them think. If you want to inspire people, make them feel.
If customers say you're just 'all right', you've not done enough, you've failed to delight.
Exceeding expectations is where satisfaction ends and loyalty begins.
Making an honest mistake is acceptable. Failing to fix it is not.
If they're going to remember the problem, make sure they remember it fondly.
You are the person who determines what you do. That's a big responsibility. Make the most of it.