Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.

Words not kept break more than a promise.

What you want to be defines what you become.

Could you achieve the possible without trying? Could you achieve the impossible if you refuse to stop trying?

The only way to go further than you've been is to take an extra step.

Service is the ultimate edge. Keep it sharp.

Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.