Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.

Testimonials describe what has been, and are a promise of what is to come.

To see like a customer, be like a customer.

Without commitment, no price will be low enough. With commitment, no price will be too high.

Preparation is good, but customers need results.

Your promise means more than the words you use to give it.